主题：Does Online Word-of-Mouth Increase Demand? (and How?) Evidence from a Natural Experiment
报告人：王文博 香港科技大学 助理教授
时间：2016-11-22 13:30 至 15:00
报告人概况：Bio: Wenbo Wang is an Assistant Professor in the Marketing Department at HKUST. Professor Wang’s research interests focus on using natural or field experiments to study marketing topics including advertising, digital marketing, and pro-social behavior. He has published his research work Journal of Marketing Research and Journal of Consumer Research. Professor Wang won the Early Career Award from the Hong Kong Research Grants Council for his research on consumer search. He won Franklin Prize for Teaching Excellence.